Insidious Ink

Insidious Ink is a tattoo shop based in Brooklyn, NY that is famously regarded for their American Traditional tattoo designs. While they are known for specializing in certain design styles, Insidious Ink is open to any customer who has a vision and is looking for someone to fulfill it. For this project, I designed a brand based around a mascot logo and included colors that are heavily tied to the American Traditional style to reinforce the company’s specialty. I also created a simplified secondary logo and merchandise that appeals to the streetwear style of clothing.