Connecting Through Camping

Connecting Through Camping is a movement inspired by human’s inherent need to disconnect from society and reconnect with nature. This movement is meant to encourage people to use camping as a form of natural therapy that can help reduce stress, build confidence, and increase their overall mental and physical well-being. I was tasked with finding creative ways to promote this movement and bring attention to something which plagues our current society - the disconnect from nature. To accomplish this, I designed a brochure, patch, merchandise, and a website that represents the emblem and expresses the importance of being active and going outdoors to support our local and national parks, as well as ourselves.